Executive Creative Director
Jamie began his career in 1986 as a below average account person at Fallon McElligott in Minneapolis. Hoping he’d do less damage in the creative department, Fallon rehired him as a copywriter. Inspired by the switch, Jamie went on to create hundreds of print ads, most of which are stored in labeled boxes in his attic.
In 1990, Jamie left for Portland, Oregon where he began an eight-year run at Wieden+Kennedy. There he wrote award-winning Nike work for Michael Jordan, Charles Barkley, Andre Agassi, Pete Sampras, Tiger Woods, and the Atlanta Olympics. In 1996, he was named the lead creative director on the Nike business.
In 1998, Jamie joined Fallon, NY as Partner and Executive Creative Director. Within two years the shop had won four Cannes Gold Lions, and its billings had quintupled to $250 million. In 2000, Jamie was named Adweek’s National Creative Director of the Year.
In January 2002, Jamie checked with his wife and found they had three children under the age of two. Together, they made the decision to leave New York City and relocate to Goodby, Silverstein & Partners in San Francisco. In his first four years there, Jamie developed award-winning work for Saturn, eBay, HBO, the Oakland A’s, and Comcast. In 2002, his Saturn “Sheet Metal” commercial was awarded Commercial of the Year by both Adweek and Advertising Age. In 2004, his eBay work was awarded Campaign of the Year by the Association of Independent Commercial Producers (AICP). In 2005, Comcast was named Adweek’s National Campaign of the Year. In 2006, 2007 and 2008, Jamie was named one of Creativity’s Top 50 creatives. 2009 and 2010 were landmark years for Comcast and the NBA. Comcast’s “Rabbit” was the world’s most awarded commercial, according to Ad Age’s Creativity magazine. And the NBA’s “There Can Be Only One” campaign won a Cannes Lion as well as being parodied by Saturday Night Live and on the cover of Time magazine.
In the fall of 2012, Jamie and Patrick Kelly had a beer at the Old Ship Saloon in San Francisco and decided to start barrettSF.
Patrick is an embittered Seattle Supersonics fan who has not entered a Starbuck’s store since Howard Schultz moved the team from Seattle to Oklahoma City.
Fortunately, Patrick has been more successful in advertising than as a sports fan. He began his career in 2001 as an account manager at Ogilvy and Mather in New York City working on the IBM software business. He managed the global rollout of research and advertising, and led its repositioning from “software” to “middleware”. This included management of EMEA, the AP and lots of ordering of conference room foods.
In 2003, Patrick joined Fallon, NY as an account supervisor working on Virgin Mobile. He worked on award-winning domestic campaigns and helped bring the brand into the digital media landscape.
After Fallon closed its New York operations, Patrick took a job at Anomaly Communications where he helped run the Virgin America account. At the time, Virgin America was just a six-person company. Patrick did everything from helping develop the interiors of the planes and inflight entertainment systems, to managing their massive online booking engine. Along the way he forged partnerships with Burton, HBO and Boing Boing, and helped establish the media strategy Virgin America still employs today.
In February of 2006, Patrick joined Goodby, Silverstein and Partners in San Francisco to launch a new department called Brand Publicity. Over the next five years he touched virtually every piece of business at the agency including Got Milk?, Chevrolet, Yahoo, HP, NBA, Adobe, Pepsico, Sonic, Commonwealth Bank of Australia, and Sprint. He was also involved in virtually every new business pitch and ran a first-of-its-kind internal training program that spanned all departments.
Patrick left GSP in 2011 to attempt his own technology start up in the social media space. Lucky for him, it didn’t really “start up.”
Molly is an Account Director and Associate Partner with 10 years of strategic management experience who believes in the magic of branding, dogs and the Minnesota Vikings.
She started her career at Mortar, a small start-up advertising agency in San Francisco. In four years, she swiftly moved from ambitious intern to Senior Account Manager, mastering the art of talking passionate creatives and indecisive clients off the proverbial ledge. Her accounts ranged from education and non-profit accounts such as Golden Gate University and Business for Social Responsibility, to a slew of B2B technology companies, including Isilon Storage, MediaMind and SK Telecom Americas. She also managed to single-handedly carry back 11 drinks from Starbucks, and win the agency’s inaugural March Madness pool.
From there she spent three years at Eleven helping to produce award-winning work for clients like Virgin America, Dignity Health, Yahoo!, Apple, Sun Valley Resort & Visit Sun Valley, Coinstar, and Callaway Golf.
Since joining barrettSF in 2013, Molly has become the heart and soul of the agency while leading a long list of clients including Salesforce, Rubio’s Coastal Grill, 2K Games, Exchange Bank, In-Shape Health Clubs and Tipping Point Community.
Molly still dreams of living with a dog and without a landlord.
Head of Production
Conor is best known as a former professional athlete.
Okay, that’s not exactly true, but it is true that after college he moved to Holland and played a season of professional water polo. It turns out water polo isn’t quite as lucrative as Conor had hoped. So in 2007 he took a “real job” as an Assistant Account Manager at Goodby, Silverstein and Partners. Within a year, he figured out that his passion wasn’t in account managing, but production. So he switched departments and quickly climbed up the production ranks at GS&P.
Conor has produced award-winning campaigns for the NBA, Xfinity, the California Milk Processor Board (“got milk?”), and Chevrolet, amongst others. Career highlights include: shooting with 3-time Academy Award winner Emmanuel “Chivo” Lubezki, traveling the world for Chevrolet’s 100th anniversary campaign, and beating Kevin Durant in one-on-one while on set.*
In 2016, Conor joined the barrettSF family as Head of Production. Since his arrival, the office is significantly louder and redder.
*Editor’s note: it remains unclear if Durant knew they were actually “playing one-on-one.”
Director of Strategy
Jillian is a surprisingly warm Minnesota native who loves figuring out how creativity can impact business.
She started her career in public relations, pitching pet products to editors who rarely returned her calls. She quickly realized she was passionate about technology’s impact on brands and people, and jumped on an opportunity to build a social and digital PR discipline at Carmichael Lynch Spong in Minneapolis.
A desire to create truly breakthrough strategies and creative work led her to mono in Minneapolis, where she spent 5 years in a growing planning department. In addition to brand positioning and messaging work for Target, Lucy Activewear, MSNBC, and Phillips Distilling Company, she worked on experiential projects that became some of the agency’s most awarded work: The Blu Dot Real Good Chair Experiment, Blue Cross Blue Shield’s ‘Human Doing’, The Lucy Light Forest, and Target’s Tweet-to-Runway Show.
After 30+ winters in the frozen tundra, Jillian realized she could spend the whole year somewhere warm(ish). She made the move to San Francisco’s sunniest neighborhood and started building a brand strategy department at Office. Working closely with the marketing team at Whole Foods Market, she helped extend the brand to several new ventures, including the Whole Foods Rewards Program. She also developed a brand and marketing strategy for Stanford Children’s Health and worked on projects for Google, PepsiCo, and nonprofit 826 Valencia, a creative writing center for underserved kids in the Bay Area.
Since she joined barrettSF, Jillian has been a strong voice for more charts, less screen time, and more happy hours.
When Todd Eisner was in third grade he got in trouble for turning a math test over mid-exam and drawing a picture of Heathcliff on the back. Later, when his teacher handed him back his ‘F,’ she informed Todd that doodling was not a realistic career goal. Incorrect, Ms. Colvin.
Years later Todd enrolled at the University of Delaware, whose mascot is a fighting chicken. Upon graduation he moved to New York City, where he spent the better part of a decade doodling professionally as an art director on brands like Oreo, Planters and Diet Coke. He was also able to pursue a variety of illustration and animation projects and even did some writing for literary powerhouse MAD magazine.
Despite claiming he would never leave New York, Todd ran for the hills of San Francisco in 2011 when an alarmingly tall man named Jamie Barrett offered him a job at Goodby, Silverstein and Partners. While there he helped reposition Chevy trucks, made some debatably disturbing Cheetos commercials, and later ran the trader segment of TDAmeritrade and Sonic Drive-In accounts.
In 2016, Todd was reunited with Jamie when he joined barrettSF as a creative director, proving that time is a flat circle. Whatever that means.
Associate Creative Director
Brad graduated from design school at about the exact moment all things “dot-com” were closing shop. This awkward timing led to a job in something called “advertising” where his title seemed to change daily from “designer” to “interactive designer” to “art director” to “creative” (and every other corporate combination of those words).
In the years since, Brad has worked at large and small award-winning agencies in Boston and San Francisco and has done work for clients ranging from Volkswagen, Audi, Google, Intel, 2K Games, Ubisoft, Bleacher Report, Puma, Timberland, and eBay. His work has appeared in Communication Arts, Graphis, Print Magazine, as well as winning design and ad awards from Cannes, D&AD, The Museum of Modern Art NYC, The Smithsonian/Cooper Hewitt, and AICP.
Additionally, Brad continues to work on passion projects outside the day job including freelance poster work for The Fillmore in San Francisco, photography, and playing in a band that’s entirely too loud.
Director of Recruiting
Rafi began his career in advertising as an assistant media planner at Goodby, Silverstein & Partners. After 5 years working in media and a down economy, Rafi wanted to get closer to the creative work itself, and started over as a creative intern. From there an opportunity opened up to work with Jamie Barrett, who was a partner and Executive Creative Director at GS&P. What formed was a friendship, and mentorship, and an invite to Rafi’s wedding, where Jamie proceeded to be a distraction on the dance floor. Eventually, Jamie encouraged Rafi to try his talents at recruiting, and so he did. Rafi learned to recruit with multi-year runs at FCB, and Pereira & O’Dell.
While there, he created internship programs, learned to recruit across all disciplines, and made critical hires from the ECD & Managing Director level on down.
When Jamie reached back out to Rafi to help him recruit and build for barrettSF, it was an exciting opportunity to get the band back together. Rafi excels at creating strong relationships with students and alumni from schools such as VCU Brandcenter, Creative Circus, and Miami Ad school, Academy of Art among others. He loves representing barrettSF and has even gotten involved in the agency PR side of the business.
Beyond advertising, Rafi is a proud father of two, and tries to get out to play soccer and run whenever his life, or his wife, lets him.
“When he’s around anything can happen…and usually does…he may be hard to handle…but he’s easy to like…he’s not what you’d expect…but there’s one thing you can count on…he’s the best friend a good time ever had.”
These words not only describe Patrick Swayze in the trailer for the 1989 classic “Roadhouse,” but throw in the phrase “wears a lot of denim” and they also happen to describe Phil Fattore.
But Phil didn’t always wear a lot of denim. He used to wear other things. Like a shirt and tie every day for 12 years of private school, maize and blue on Saturdays for 4 years at the University of Michigan, and back sweat for a year and half of portfolio school at The Creative Circus in Atlanta.
In 2015, Phil wore a fake mustache to a job interview with Jamie Barrett and Pete Harvey. Shortly after, Phil took off for San Francisco to join them. And shortly after that, he took off the fake mustache as well.
Since then, Phil has spent the majority of his time doodling on the creative briefs and walls of barrettSF. Many of those doodles involve an anthropomorphized hamburger that was born from a combination of fast food chemicals and the mood ring from a careless fry cook. He hates his life.
The burger. Not Phil.
Aryan Aminzadeh joins barrettSF from Eleven Inc., where she was a copywriter and creative director on brands like Virgin America, Aria Resort & Casino, and Dignity Health. Previously, she worked at various agencies with ampersands, including Saatchi & Saatchi, David & Goliath, and Pereira & O’Dell. Her campaigns have been recognized at The One Show, CLIO, and Cannes Lions advertising festivals.
She once recorded a jingle with Naughty by Nature. Her mom still doesn’t get that she writes commercials, not stars in them.
The head shot you just saw of Aryan is actually a reshoot. The original shot was taken first thing on a Monday, after a very rough weekend. It wasn’t Aryan’s best.
Byron asked his dad to write a bio for him. He may have been drinking at the time. This is what he sent us:
“Driving The Creative Process To New Heights”
“Byron studied Marketing and Spanish at the University of Georgia. Driven by a deep desire to create, he continued his pursuit for excellence in the creative arena1 at The Creative Circus in Atlanta. While at The Circus, in addition to building his portfolio, Byron led several award winning campaigns as Art Director and as a Creative Intern at Fitzgerald + Co.2
Wanting to explore what the Advertising Industry and the creative process could provide,3 Byron moved from Atlanta to San Francisco to begin his professional career as an Art Director Intern at Goodby, Silverstein & Partners. From there, he moved to barrettSF where he is part of an award winning team leading campaigns for clients such as The Bleacher Report,4 Stand Up for Cancer,5 goSeek, GolfNow and the Redwood Association Grower of Northern California.”6
1 – I don’t know what a creative arena is, but I want to go to there
2 – Not entirely true
3 – Big fan of this sentence setup
4 – “Bleacher Report”
5 – “Stand Up TO Cancer” slight difference there
6 – “Humboldt Redwood”
Parents are the best.
Charlotte “Shark” Dugoni originally hails from Portland, Oregon, though she often embarks on seasonal migrations to the warm waters of Mexico where she preys on innocent and helpless baby seals.
But before becoming a flesh-eating predator terrorizing coastal towns all over the world, Shark was a soccer player and student at The University of Montana in Missoula, Montana where she discovered her love of film.
Since entering the murky and occasionally treacherous waters of advertising, Shark has been a part of producing award-winning work at Goodby Silverstein & Partners (Comcast’s “Emily’s Oz”) and has recently found her home as an Associate Producer at barrettSF, working on range of tasty clients including 2K/WWE, Rubio’s Coastal Grill, Humboldt Redwood, and many more.
Associate Creative Director
Lyndsey (with a y) is an account supervisor who happens to be a total brand nerd with a passion for production. She started her life in the working world on the brand marketing team at ARIA Resort & Casino; learning the ins and outs of running a 4,004 room resort and casino, and how to make a brand stand out in a sea of sameness.
After her time in Vegas, Lyndsey moved to the east coast to work on a tech startup and met the man of her dreams. She soon realized she liked the man better than the coast, so together they packed up and headed back west. Settled back in the Bay Area, Lyndsey began working at Eleven, where she had the opportunity to work on the ARIA account as well as GoToMeeting and other GoTo products.
Lyndsey’s hiring at barrettSF was a bit of a serendipitous event, and she is happy to share the longer version of that story over an adult beverage. You can find her currently working on Cost Plus World Market, the Oakland Athletics, and Exchange Bank.
Oh, also. Lyndsey is a lifelong Cubs fan, has a bad habit of overusing commas, and spends as much time as possible snuggling her Bernese Mountain Dog Toast.
Kevin was self-conscious about how long his bio turned out to be on the old website. So, he wrote the CliffsNotes version for the new site. KevsNotes?
He’s a Brand Strategist.
He’s from Richmond, VA and also went to The Brandcenter. He did not live with his parents while going to school, but probably should have. Did you know San Francisco was expensive?
Before he got into advertising, he spent three years in AmeriCorps. He’s proud of the work he did, but he’s not naïve to the fact that it was kind of like three extra years of college.
He met Rafi and Jamie while in school and continued to bug Rafi for almost two years before joining barrettSF.
He now does strategy work for a variety of barrettSF clients, new business pitches, and on a personal level, wants to somehow weasel his way into taking BP on a Major League Baseball field.
He severely sprained his ankle at Jamie’s house his third week of work.
He’s now called Ice. And not because he’s cool.
It took Jocelyn six months and two tries to get this job. What really sealed the deal was when she agreed to shovel snow off the roof of Jamie’s vacation house. (Jamie was mostly kidding about the snow thing. Mostly.)
While she was still interviewing for the job, Jamie compared this position to that of a “Glue Guy” in basketball; the person in this role would be the Draymond Green of bSF. Not yet versed in Bay area sports teams, the name Draymond Green meant nothing to Jocelyn, but what did resonate with her was the opportunity to be a grade A baller and all around valuable asset to the team.
When Rafi called to offer her the job she happily packed up her immense collection of Oregon Duck gear, tie dye, and Oregon Duck tie dye, and headed for San Francisco.
Since her arrival at barrettSF she has taken the glue guy mentality to heart, diving in on whatever projects come her way. While she doesn’t work on any accounts directly, Jocelyn manages Jamie’s schedule and coordinates travel for most of the teams, so she likes to tell herself that she works on every account. At any given time you can catch Jocelyn snapping pictures for the barrett social media profiles, updating this beautiful website, or enabling her co-workers’ moderate La Croix obsession with weekly Costco deliveries.
While she’s mainly been fulfilling her role as Executive Assistant and Office Manager, Jocelyn’s official bSF contract also lists “Medieval re-enactment expert” so keep your eyes peeled for the first annual barrettSF jousting tournament. If Draymond is looking to expand his glue guy skillset, Jocelyn would gladly show him the ropes.
Jessica Sugerman is an art director with a background in painting.
She graduated from the SUNY Purchase School of Art & Design and worked for The Sketchbook Project in Brooklyn, NY. When she wasn’t driving a 40-foot trailer filled with sketchbooks around North America, she was developing partnerships and managing their staff.
One day, Jess googled “creative grad programs”, stumbled onto something called the VCU Brandcenter, and thought “that seems pretty great.” Two years later, she received her Master’s Degree and started her new advertising career at barrettSF.
Jess is happy to be referred to as “Shugs”, or “J Shugs” if you say it the right way. It’s your call.
Julia Ortinez-Hansen is an original Bay Area resident who was uprooted by her family and moved to Yangon, Burma. After learning how to cut a mango and tie a lungi, her family felt it was time to try another continent and Africa seemed to be the best fit. Julia spent the next five years in Johannesburg, South Africa, commuting to school by elephant, and on constant alert for the wild predators of the high veldt.
Upon graduation, Julia moved to Eugene to attend the University of Oregon where she studied advertising with a minor in communications. Most of her finest communicative moments were spent at Autzen Stadium. (Go Ducks!)
San Francisco called and Julia moved back to her Bay Area roots where she worked at DDB Remedy on a few healthcare accounts – LifeScan and Dexcom. She then moved on to MUH-TAY-ZIK | HOF-FER where she worked on accounts like Audi, Netflix, Method Home, AAA Insurance and the Warriors.
You can find her now with her new family at barrettSF, working on 2K WWE, Rubio’s, Chime, and Walmart.
Associate Creative Director
At an Orlando Magic charity event in 1997, Meredith challenged her favorite basketball player, Horace Grant, to a game of pool. He not only accepted the challenge, but also said his agent would get this little girl whatever she wanted if she could actually win.
Meredith proceeded to nearly run the table on him.
True to his word, Horace gave Meredith his agent’s contact information. Meredith’s mom suggested she ask the agent to star in a Pepsi commercial alongside Horace. Even as a young kid, Meredith knew this was wildly unreasonable. So instead, she decided to learn how to write the things her mom so badly wanted her to star in.
After graduating from the University of North Carolina and a short stint on the account side of advertising, Meredith spent two years at ad school in Atlanta. From there, she headed to San Francisco, where she worked at Venables Bell & Partners, writing for brands like Audi, Google, Reebok and SKYY Vodka. After four years at VB&P, Meredith went to LA, where she became an Associate Creative Director for clients like National Public Radio and the One Love Foundation. Missing the need to always have a light jacket, Meredith moved back to San Francisco to join barrettSF.
Meredith no longer hustles professional basketball players in pool, but she does have a pretty great autographed Horace Grant shoe. Courtesy of his agent.
William de Ryk
William didn’t always know his path was winding into advertising. He was obsessive with architecture and music in his younger years, and was convinced one of those two would be his forever-job. After a quick summer internship at an architecture firm in San Francisco, William learned that the field required too much math to ever be fulfilling, so the focus became music. After 4 grueling years of musicianship training, music history memorizing, music analysis debating and plenty of playing at U.C. Berkeley, he wanted to find an industry that celebrates creative, but can apply a more rational strategic and business filter to what they do. Enter Advertising.
Post-graduation William immediately started working at SF-based agency Venables Bell & Partners, working on all facets of the Audi of America business. Through this exposure in leading fully-integrated campaigns for their lineup of cars, he realized he wanted more hands-on experience with an agency focused and versed in the digital landscape, bringing him to work on the global Skype business at Pereira & O’Dell. This experience, coupled with an intense year on national fast food brand SONIC Drive-In at Goodby Silverstein & Partners, has shaped much of his approach on finding innovative and digital solutions for clients, but understanding integrated and holistic ecosystems to help bring them to life.
William has a love and passion for all things wine, dogs (especially his two pugs aptly named Zinnie and Pinot) and travel.
In the 2nd grade, Taylor won 1st place in the Gilbert public school district’s poetry contest. Having already reached the pinnacle of writing at such a young age, he opted forevermore to put down the pen and instead become an art director.
Originally from Gilbert, Arizona, Taylor is reminded daily of the wise decision to relocate to the temperate San Francisco climate, most especially in the summer months. Despite that, a love for his desert home still burns deep.
Having just graduated from the BYU AdLab, Taylor is still excited to see what his future in advertising holds. Mostly, he wanders aimlessly about “doing his best” and hopes to soon “win a Cannes Lion”. Naive by all accounts, he seems to be figuring out this whole advertising thing fairly quickly.
Assistant Account Manager
Ali’s journey to barrettSF started when she traded the lush forests of New England for the snow-capped mountains of Utah.
There she studied advertising and creative writing at Brigham Young University’s AdLab, learned how to snowboard, and was voted Most Valuable* Player on her intramural Volleyball team.
While she has a soft spot in her heart for the majesty of the Wasatch Front, once she met bSFers she knew she had to give the city by the bay a try.
Now you can find her writing briefs, responding to emails while eating peanut butter pretzels, and doing all the account-y things for Rubio’s and Cost Plus World Market.
If she’s not on the 9-5 grind, here’s a few other things she might be doing:
• Trying the newest ice-cream flavor at Salt & Straw
• Running through San Francisco park
• Singing in the shower to Frank Ocean
• Eating Thai food while watching a romcom
• Trying to figure out if Adnan Syed from Serial was set up
Dominic Johns started writing after he tried to be an art director and discovered he was color blind. He has tried his hand at short stories and screenplays, and has fulfilled his life-long dream of performing stand-up comedy.
He would call it a success. The audience would say otherwise.
Dominic took to advertising at the VCU Brandcenter. There he learned the importance of craft and Kraft grilled cheese. When he isn’t penning the next great American novel, he is relentlessly trying to solve the Rubik’s Cube he keeps on his desk. He’s not close to solving it, but the year 3 outlook looks promising.
Aside from writing, Dominic has been working toward his other life-long dream of becoming the white Antonio Banderas.
Any and all Desperado quotes should be sent to Dominic’s email where he will reply with a detailed soliloquy regarding the movie’s everlasting integrity.
Shelby is a strategist with a love of sour candy and a belief that you can never have enough sneakers.
Shelby grew up in Richmond, Virginia, then went to college at Virginia Tech in a good old college town called Blacksburg. During her very last semester there, she took an extra elective class called “Advertising” in which she found her career path in the nick of time. So, following VT, she headed back home to Richmond to spend some more quality time with her family cat, Simba, and to study brand strategy at the VCU Brandcenter.
During her time at the Brandcenter, she learned how to connect her curiosity about the world and the people in it to business and brands. She also drank an obscene amount of 7/11 coffee, and got to work with a lot of brilliant people. She wanted to continue to do that last part, so after graduation, she accepted a job at barrettSF.
Before joining barrettSF, Shelby had only been to San Francisco once. She’s loving it other than the fact that she has to wear a sweatshirt on the beach.
Davielle joined barrettSF as a producer for many reasons, but mainly because they allow dogs. She doesn’t have a dog and felt deprived.
When Davielle was young, she was not kind to her toes. In high school, her dedication to abusing said toes led her to train with Joffrey Ballet and Ballet Chicago. Her senior year, she discovered she liked eating generous portions of sushi more than rehearsing a Balanchine pas de deux for minimal pay. So she stopped pas de deux-ing and decided to pursue film instead. Much to her chagrin, this career shift still left her unable to afford sushi.
After studying English Lit and Film at UC Berkeley, Davielle rewarded herself with a final semester at Cambridge University where she was often mistaken for a street urchin. After graduation, she worked as a producer at Nurture Digital, Paramount Pictures (Feature Animation), and Intel.
Davielle’s claim to fame is directly beating out Ashton Kutcher for a voiceover role. Turns out the comedic ladies man from That 70s Show might not be the perfect vocal match for a human trafficking PSA.
Davielle is pronounced Dave-ee-elle. As in “Dave” Letterman, followed by the long “e” sound, followed by elle as in “Elle” Macpherson, the 80’s-era supermodel.
Kate is an awesome art director/designer. She graduated from ad school at The Creative Circus in Atlanta, GA in 2018. Long convinced that she would forever stay a Georgia peach, Kate was drawn to San Francisco by life forces, llamas, and some reasonably nice humans to accept a position here at barrettSF.
Kate grew up in Richmond, Virginia making mud pies, gardening with her dad, and selling lemonade at the end of her driveway. She has always loved getting her hands dirty and playing with different mediums and textures. Kate went on to college in North Carolina at High Point University.
Loving all things design with a background in print, Kate wanted more, so she enrolled in grad school in Atlanta. When Kate was nearing the end of her journey in ad school, she painted a mural board to welcome a special guest giving a forum presentation to her and her classmates. The guest turned out to be barrettSF, and that was where the spark began. With branding, packaging, experiential design, web design and illustration in her colorful bag of tricks, Kate was ready to pack up and move to the west coast.
A few months later, Kate moved out to the Bay Area to begin her already flourishing career at bSF.
Anna is a Bay Area native who grew up in both Berkeley and Benicia, making tie dye shirts and drinking Kombucha before it was hip. For college she decided to make a huge move and come over the bridge to San Francisco where she studied both Communication and Gender Studies.
Her first job in marketing was at San Francisco-based grilled cheese restaurant startup, The Melt. There, she helped build the brand from scratch and learned the ins and outs of making a grilled cheese brand both fun and irresistible – a very difficult task. The Melt then hired an advertising agency and Anna fell in love with the biz – 4 months later she decided to make the switch to agency life and moved to Southern California to work on Mazda.
Since then, she’s worked at Swirl and most recently Pereira O’Dell where she helped build brands and lead campaign strategy and development for clients such as Microsoft, Fifth Third Bank, and Ignite National.
She currently lives on Telegraph Hill with her boyfriend and pup, Marlowe, and spends her time hosting roof parties and practicing hot yoga.
Michael Jason Enriquez
Michael Jason Enriquez is a hack who created Cholafied in 2012 and has been riding that wave of semi-notoriety ever since. He is only slightly talented and constantly lives with the fear that people will soon figure this out and his career in advertising will be over. He was a terrible child growing up. He was born in Vancouver, Canada but moved to Los Angeles when he was ten. He was made fun of in elementary school for saying things like “runners” and “toque.” He was stunted developmentally because he was raised on the LAUSD public school free lunch program and consumed too many chalupas and coffee cake. Michael started saying phrases like, “What up fool” in middle school. He spent too much of his life trying to figure out what his immigrant parents wanted in a son. His parents only have a vague understanding of what he does for a living. Michael has worked on some other clients with some other agencies. There have been a lot of people who have believed in him and he is indebted to their kindness. At one of these other agencies he met his creative partner Adam and after four years they have been reunited at barrettSF. Michael Jason Enriquez is a work in progress and underneath it all is an optimist.
Dan’s the guy wearing the green visor, counting the money and keeping the creatives honest to ensure barrettSF can survive and thrive for years to come.
Rachel Zoe Nash, aka ‘wiz bang’, is an accountant / finance wizard / business consultant who enjoys a challenge and creating colorful spreadsheets.
Nash came to barrettSF in 2013, and has served as its fiscal second in command, acting directly under CFO+DJ Spinnerty. Under her tenure she has called the firm “one of the top advertising agencies I’ve worked at in San Francisco”, and declared it to have “a pretty sweet selection of La Croix carbonated beverages”.
While employed at the firm, Nash has continued to nurture her passion for debits and credits, while keeping an artfully trained eye on the company’s bottom line. When she’s not looking out for the agency’s financial health, you can find Rachel cheering on the Giants, hanging out with her favorite mouse in Southern California, or visiting her boyfriend in “sunny” Seattle.